Problem
Men feel frustrated when they can't find pants that fit.

INSIGHT
The "Meant To Fit" campaign for Bonobos shows the unique waistband is curved to fit the natural shape of men's bodies as well as their lifestyles. 
My Role
Concept, Art Direction 

Team
Dominique Hitchcock, Michelle Rivera, Shruti Upadhyay


Print Ad / Outdoor - Phase I
An abstract representation of the waistband through geometrically shaped blocks is used to create the perfect fit
Print Ad / Outdoor - Phase II Lifestyle
The Phase II "Meant to Fit" campaign focuses on how Bonobos fits their customers' lifestyle– whether it's grabbing drinks after work or that well-deserved beach vacation.
Team: Dominique Hitchcock, Michelle Rivera, Shruti Upadhyay
My Role: Concept, Art Direction 
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