PROBLEM
Men feel frustrated when they couldn't find pants that fit.

INSIGHT
The "Meant To Fit" campaign for Bonobos shows the wardrobes are made to fit their customers and lifestyles. The unique waistband is curved in order to fit the natural shape of men's bodies.
Print Ad- Phase I
An abstract representation of the waistband through geometrically shaped blocks is used to create the perfect fit.
Print Ad Phase II - Lifestyle
The Phase II "Meant to Fit" print campaign focuses on how Bonobos fits their customers lifestyle– whether its grabbing drinks after work or that well deserved beach vacation.
Bonobos' Digital Closet
A digital assistant that solves fitting room frustration for men and integrates their shopping experience through AI technology and personal avatar. 
I worked on the print ad with Dominique Hitchcock, Michelle Rivera, Shruti Upadhyay
My role: concept, art direction 
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