PROBLEM
Modern food production and consumption perpetuates a staggering amount of waste.
INSIGHT
Food waste from restaurants make up 15 percent of all the food that ends up in landfills. Hellmann’s are on the side of food and believes a small contribution can make a big impact on reducing the amount of food waste from restaurants.
I worked on this project with Sandra Jeon. My role: concept, art direction, video editing, copy writing