Lancôme China launched "Say love with rose", a VIP lipstick engraving service for Valentine's day. We designed a set of five engraving patterns and complementary social media campaign. Each pattern represents a different kind of love including first love, pure love, crazy love, true love and forever love.
Role Art Director Intern, Concept, Design
Agency Publicis Groupe, China
Creative Director Henry Kwok
Art Director Johnny Lu
Copy Zoe Yu
Social Media KV
Five Engraving Patterns
When Lancôme first released “say love with rose" campaign, we invited Lancôme fans to share their love stories using #valentinesday. Lancôme then featured the stories on its official Weibo, one of the most popular social media sites in China. The story that gained the most likes received an engraved lipstick bouquet set from Lancôme as a gift.
Lancôme China Official E-Store Campaign Page
Final Product Beauty Shot