Lancôme China launched "Say love with rose", a VIP lipstick engraving service for Valentine's day. We designed a set of five engraving patterns and complementary social media campaign. Each pattern represents a different kind of love including first love, pure love, crazy love, true love and forever love. 
                                                   Role   Art Director Intern, Concept, Design   
                                                   Agency   Publicis Groupe, China
                                                   Creative Director   Henry Kwok
                                                   Art Director   Johnny Lu
                                                   Copy   Zoe Yu
Social Media KV
Five Engraving Patterns
When Lancôme first released “say love with rose" campaign, we invited Lancôme fans to share their love stories using #valentinesday. Lancôme then featured the stories on its official Weibo, one of the most popular social media sites in China. The story that gained the most likes received an engraved lipstick bouquet set from Lancôme as a gift. 
Lancôme China Official E-Store Campaign Page
Final Product Beauty Shot
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