PROBLEM
A modern threat of smallpox has re-emerged. For many intelligence communities, smallpox has risen to be a top threat. The virus could be leveraged as a modern weapon of terror and therefore poses a threat to the world. Currently, TPOXX is the only FDA approved treatment for smallpox.


TPOXX need to educate customers on the reality of smallpox threat and motivate them to take action without spreading fear and panic.
                                                            
INSIGHT

The presence of the smallpox vaccine has created a false sense of security
                                                        
“Looks safe enough”
Using optical illusions and macro-photography of the smallpox virus, we’ll create messaging that targets people’s assumptions about their smallpox response plan, and how TPOXX can make them even safer.
The nature of this work is confidential and the project isn't live yet.
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